Swimming to Nowhere with Real Estate Gurus
This was an email I recently received from a student. Powerful, truthful and so much more.
Enjoy,
Adam
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I have purchased your course and listened to your audio on the
Cooperative Purchase Elite.
FINALLY, someone who understands. This is the first day in months I woke
up feeling enthusiastic about real estate. I now have a plan that I feel
confident to intact.
You can see where I am using this analogy.
Most gurus teach you how to swim. Now they put you on the coast of
California and say, “Now swim to Hawaii and all the gold is there.”.
Which for this example is true.
The worst gurus don’t tell you Hawaii is like 2000 miles away. They have
you thinking it like swimming and Olympic sized pool.
Others are more honest and says is like 1000 miles. And the most rare
are the ones that say “Yes, its like 2000 miles away”.
A few poor swimmers (or lucky ones from those gurus) that actually think
its like a pool, swim for a while get tired and turn back. Some
unfortunately still thinking they are just tired and out of shape spend
thousands more on swimming lessons, snorkels, oars and all the way up to
a full Viking ship (the rowed type).
The other set of swimmers know its a long way off and are prepared to
swim for as long as it takes to get there. (this would be me)
Almost every “Coaching Course” teaches either the basics of swimming for
the ones that know nothing about swimming and just dove in heading for
Hawaii.
The “Advanced Coaching Courses” teach the already swimmer the breast,
back, side, etc strokes. They now FEEL more confident since they know
how to swim BETTER.
So here all these swimmers are on the coast of California and every guru
on the planet tells them “Swim West for the gold in Hawaii!”.
So off they (we) go swimming West.
MOST OF THEM DROWNED!!!! WHAT HAPPENED?!!!
Hawaii is a very small place in a very big ocean.
For this example lets say Michael Phelps CAN swim all the way to Hawaii.
If he headed West to Hawaii without pinpoint direction on where he was
going what would happen to him. He would drown like everyone else.
They tell us you need to “swim hard everyday”, “don’t stop swimming”,
“don’t let anyone stop you from swimming”, “write your swimming goals
down” (true). And there we are swimming and swimming and swimming.
Swimming hard. Due to the steer mass of swimmers out there someone
actually makes it to Hawaii. We feel well they must have “been swimming
harder than me”, so we keep swimming and swimming and swimming HARDER”
A lot of them (me) don’t have a problem “swimming harder”, the problem
is that we don’t know if “swimming harder” is working at all. They (me)
realize that we could be “swimming harder” in the complete wrong
direction, questioning “swimming harder” in the first place. What I am
saying is people ask “are you willing to work hard” and my answer from
now on will be “I can give %110 of focused effort” and not I will
blindly work “hard” in an unfocused direction. For me, coaching is the
direction and I supply the “effort”. It is hard to find true “direction”.
THIS IS THE PROBLEM WITH MOST GURUS.
They send their students off on the ocean with everything they need
(true for this example) but NO pinpoint direction and only a few lucky
ones (or ones who looked for a map) actually make it to Hawaii and the gold.
Every guru knows there is only so much gold out there and they don’t
what to share it. Or have never been to Hawaii themselves but know
someone who found gold there and they can tell where it is for a fee.
They can share their SECRET location with you since they never gave you
a map or compass on actually HOW to get there any they know almost all
of you will drown on the way to Hawaii.
What we need is that Viking ship and a map and compass.
What we need is a craftsman too show us how to build that ship.
What we need is a good crew to row us to Hawaii. We can row the ship by
ourselves but it will take longer, be a tremendous strain and we will go
off course since no one is manning the rudder while we are rowing. When
stop to man the rudder we will slow down since no one rowing anymore.
You ask what is my goal, I just now figured it out. I want to man the
rudder. I want a crew that will do the rowing nonstop since they know I
am the captain, I know where the gold is, I have a map and we will all
profit when we get to Hawaii.
What is the status of Cooperative Purchase Elite?
Is there a way to get it for that price again?
I bought your map already.
What I need and I believe from what you have said is that you can help
me build my ship and show me how to find my crew.
Thanks.
Kevin
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Final thoughts by Adam
First off, thanks Kevin for such a powerful email. I’ve been there and know what it’s like to not know how far off success is. Even worse, we don’t know what it will look like when we get there. And this, is the trick that “us” gurus often play upon the audience if they’re not paying attention. Learning how to have faith in yourself is your greatest asset while trying to navigate the “course” waters.
Thanks again Kevin..and of course, welcome to the CP Elite program. Just received your sign up verification. ![]()
Adam

